Who are we ?

JOIA was born in Paris, from the perfect association between two friends who have always worked for luxury houses and have a passion for changing trends.
JOIA comes from a desire to create a New York rock-inspired boutique with an element of Parisian chic, and a touch of Mediterranean color. A composition that gives JOIA perfect balance.
The JOIA boutique was designed for avant-garde women, who embrace their choices without hindrance and whose lifestyle combines dynamism, passion, voluptuousness and audacity. JOIA is inspired by these women, who have strong values ​​that shape their personalities.
At JOIA, the models are selected so that your garment is pleasant to wear with style and that it never leaves your wardrobe.
JOIA advocates a rendering with a mix of materials, prints, cuts, for a more rock rendering with a touch of madness.