Who are we ?
JOIA was born in Paris, from the perfect association between two friends who have always worked for luxury houses and have a passion for changing trends.
JOIA comes from a desire to create a New York rock-inspired boutique with an element of Parisian chic, and a touch of Mediterranean color. A composition that gives JOIA perfect balance.
The JOIA boutique was designed for avant-garde women, who embrace their choices without hindrance and whose lifestyle combines dynamism, passion, voluptuousness and audacity. JOIA is inspired by these women, who have strong values that shape their personalities.
At JOIA, the models are selected so that your garment is pleasant to wear with style and that it never leaves your wardrobe.
JOIA advocates a rendering with a mix of materials, prints, cuts, for a more rock rendering with a touch of madness.
JOIA comes from a desire to create a New York rock-inspired boutique with an element of Parisian chic, and a touch of Mediterranean color. A composition that gives JOIA perfect balance.
The JOIA boutique was designed for avant-garde women, who embrace their choices without hindrance and whose lifestyle combines dynamism, passion, voluptuousness and audacity. JOIA is inspired by these women, who have strong values that shape their personalities.
At JOIA, the models are selected so that your garment is pleasant to wear with style and that it never leaves your wardrobe.
JOIA advocates a rendering with a mix of materials, prints, cuts, for a more rock rendering with a touch of madness.